Law Firm Seo
SEO for Law firms
- Need for SEO
Types of SEO
- Keyword research and competitive analysis 100
- On Page 100
- Off Page 100
- Conversion rate 100
- Link building 100
- Social signal 100
- Content Marketing 100
- Website Analytics 100
A prospective client is always out there looking for you because you always look for a lawyer before you need them. A medium through which customers can find top rated lawyers is through searching on the internet. According to a survey by Lawyernomics it is the second most frequent action after asking their peers (AKA word of mouth), accounting for 21.9% of people in the focus group. Incidentally if you have a website you can leverage the word of mouth of your existing clientele to get more customer. As a legal service provider you probably understand the importance of testimonials and probably already have them on display on your website. What is now left is to let search engine traffic come to your website and convert interested users into clients.
Unfortunately it is more difficult than you are thinking. Naturally allowing search engines to take their course and finding your website is going to take a lot of time (possibly years) and may not drive the right kind of traffic. This is where search engine optimization(SEO) comes to your aid. With the right SEO practices, you can get search engines to understand your site better and provide reliable search results to their users.This is what search engine optimization does in its best form. It is one of the first steps that you need to take today for your inbound digital marketing strategy.
Keyword research and competitive analysis: Search engines always rank you based on different keywords and keyword groups. Keywords are search terms that a user enters in to the search box of the search engine website, and ranking higher on the search results page for the right mix of keywords can get you high yielding flow of visitors who will convert more easily. Competitive analysis includes researching your direct and direct competitors to find out keywords that they already rank for and leverage those keywords to get those results for yourself. We tap into the free flow of visitors to your competitors to convert potential customers who have drop off their pages.
On-Page Optimization: On-page optimization is the process of preparing the pages of your website to be easily indexed by search engines. This process involves cleaning up your HTML and any render blocking components that prevent your site from being completely readable. Usually in the process we also improve the speed of your pages so that they load faster on different browsers, which is an added bonus for your site users. We make sure there is no reason for search engines to rank you lower based on your site content. We also add relevant metadata to your page so that search engines get a better understanding of what can be found on your page and also generate rich snippets in their results.
Off-Page Optimization: Off-page SEO is the process of developing assets that link to your website. Among the many different parameters that search engines use to rank your pages in their results, one of them is the kind of pages that link to your website. If an interesting and useful page with authority links to pages on your site, they contribute to your authority as well. We use off-page optimizations to place content and links that will not only pass authority to your site, but also function as a funnel that siphons visitors to your website. We link sites with information relevant to your offering to you and help channel their search engine popularity to your website.
Conversion Rate Optimization: Though not strictly an SEO task, conversion rate optimization should figure into your digital marketing strategy. Conversion rate optimization is the process of changing your website’s look and feel to encourage users to take the actions that you want them to take. It can be anything from signing up for a newsletter to booking a legal consultation with you. The process involves creation of different types of pages and test them simultaneously to see which one converts more users. This process usually maximises the the effectiveness of your SEO campaign and gets you better results from your websites.
Our SEO Services
Link building: Link building is the process of providing contextual links to your website on other websites. This requires you to put useful relevants links to your pages that may interest anyone who is viewing the placement. Search engines have placed very rigid set of rules that penalise anyone who blindly spams a web page. There are also different website that pass more value to yours when they link to you. We understand the best practices for link placements and get you the high quality links that you need for your website to rank higher and attract customers to your website.
Capturing Social Signals: Social signals are ranking parameters calculated by search engines based on interactions that your websites have with social media networks. Anytime a social media users shares, likes, tweets, upvotes or performs any other interaction your website’s ranking gets affected. Generating better social media signals by promoting your pages on popular groups and pages on social media websites is part of our social media marketing strategy.We will help you create buzz on social media and have your referring pages shared virally where people interested in working with you can find you. This improves both your search engine positioning and helps people on social media networks find you.
Content Marketing: Perhaps the best way to attract people to visit your website is to write great content. It is a simple matter of finding topics of interest related to your offering and writing great content that people will find engaging and subsequently be interested in working with you. You can publish on other websites and contribute to their search authoritativeness and get them to link to you or simply publish the content in a blog post on your website and improve your own website. A proper strategy is to use a mix of both these strategies.
Website Analytics: The best way to get started on performing more is to measure it.This applies most when it comes to website and SEO performance. You can use different web analytics platforms to find areas your website is performing best in and in what areas your website is not performing. You can measure which social media channels give users who spend more time on your website and what age group or geographical area your users are coming from. You can even measure how many of them have resulted in successful business and plan steps to replicate the factors that provide you the most success all over the site.